Market the Program

Marketing a health promotion program is very important both to make people aware that the program exists and to motivate them to take advantage of it. The planning process itself can be a powerful marketing tool. For example, broad employee involvement in planning promotes a sense of ownership of the program.

Selection of a creative name or theme for the health promotion program often excites interest. A good needs assessment identifies health issues and program activities in which workers are already interested.

Dedicated planning committee members are natural program spokespersons. An endorsement of the program from the company president, executive director and/or senior manager is an effective marketing technique and is cost-free. E-mail, bulletin board and/or newsletter announcements are also free or inexpensive. Perhaps the best marketing tools of all, however, are pleased program participants who advertise for you by word-of-mouth.

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