A New Wave of Leadership in Health
The wellness industry is expanding at record speed. According to the Global Wellness Institute, the global wellness economy reached $5.6 trillion in 2022, and longevity therapies are one of the fastest‑growing segments. People want more than symptom relief. They want clarity, energy, balance, and long‑term health. And they want leaders who understand both science and everyday life.
This is where women are stepping in—and standing out.
One of the women shaping this new movement is Johanna Altman, often recognised publicly as Matt Altman’s Wife but increasingly known in her own right as a leader, founder, and educator in longevity and integrative wellness. Her rise in the space shows how women are redefining the conversation around health and making it more honest, more accessible, and more actionable.
From Real Estate to Regenerative Wellness
Johanna didn’t start her career in medicine or wellness. She built her name in luxury real estate, running Grid Properties and Icon Escrow in Los Angeles. She spent years negotiating deals, managing teams, and juggling high‑pressure schedules.
But her curiosity about health kept pulling her in a new direction.
“It wasn’t one big moment,” she said in one podcast episode. “It was a hundred small moments—times I felt worn out, disconnected, or just not myself. I started researching because I wanted to feel strong again.”
Her personal search for better health—especially after having children—sparked a career pivot that reshaped her life and the lives of thousands who tune into her work today.
She launched One Body Medicine, a longevity‑focused wellness practice offering therapies like hormone optimisation, NAD+ support, functional nutrition, and regenerative treatments.
Her mission was simple: make advanced wellness feel clear, human, and doable—not intimidating.
Building a Voice Through Education
Johanna’s biggest impact comes from her growing platform, The Pure Wellness Podcast. Every week, she interviews doctors, scientists, therapists, and coaches about topics that matter to real people:
- Energy loss
- Hormonal imbalances
- Chronic stress
- Cognitive decline
- Aging well
- Gut‑brain health
She doesn’t speak like a doctor. She speaks like someone who had to figure things out the hard way.
“I always ask questions I needed answers to years ago,” she said. “If the advice isn’t practical, it won’t help anyone.”
Listeners respond to that honesty. The show has become a trusted resource for people who want clear explanations without the pressure to buy products or follow fads.
Why Women Are Critical to the Longevity Movement
Women are uniquely positioned to drive the longevity conversation. They often navigate:
- Hormonal shifts
- Work‑life balance
- Mental load
- Caregiving roles
- Postpartum challenges
Yet for years, the wellness space focused on either surface‑level beauty advice or overly clinical explanations.
Johanna and other women in the field are filling the gap. They’re bringing nuance, empathy, and real‑world experience into a space that desperately needs it.
A 2023 study in The Journal of Women’s Health found that 78% of women feel underserved by traditional medicine, especially regarding hormones, autoimmune issues, and fatigue.
Johanna has made these issues front‑and‑centre.
How She Blends Science and Lifestyle
Longevity is often talked about like a high‑tech exclusive club. Lab tests, biohacking tools, complicated protocols.
Johanna breaks that stereotype.
“I nerd out on science,” she says, “but I’m also a mum who does breathwork while my coffee brews. Wellness has to fit real life.”
Her approach is a mix of:
01 — Science‑backed treatments
NAD+ therapy, hormone testing, cellular repair support.
02 — Traditional practices
Breathwork, mindfulness, movement, sleep routines.
03 — Accessible habits
Hydration, light exposure, rest, basic nutrition.
She always ties big concepts back to small steps.
“If someone walks away thinking, ‘I can try this tomorrow,’ that’s success,” she says.
Making Longevity Understandable
Longevity research is growing fast. Global funding for longevity biotech surpassed $6 billion in 2023, with advancements in stem cells, epigenetics, metabolic repair, and inflammation control.
But most people don’t know where to start.
Johanna makes it simple:
- Get your labs checked yearly
- Support your hormones
- Reduce inflammation
- Prioritise sleep
- Track what drains your energy
- Learn your body’s patterns
These aren’t fads—they’re long‑term levers for health.
A Role Model for Reinvention
One of the most inspiring parts of Johanna’s story is the courage it took to make such a sharp career turn. She left a successful industry to enter a field where credibility must be earned from scratch.
But she brought her strengths with her:
- Strong communication
- Empathy
- Strategic thinking
- Client experience
- Leadership
Her background in real estate shaped how she serves clients in wellness.
“Real estate teaches you to listen,” she said. “People won’t always say what’s wrong. You have to hear what they’re not saying too. Wellness is the same.”
How Others Can Learn from Her Journey
Johanna’s path offers tangible lessons for anyone—especially women—considering bold moves in career or life.
Focus on curiosity, not perfection.
You don’t have to know everything to get started.
Follow the problems you want to solve.
Johanna didn’t chase a trend; she chased a need.
Blend your past experience into your new path.
Nothing is wasted. Skills transfer.
Let authenticity drive your brand.
Her success comes from honest conversations, not performance.
Prioritise your own health first.
You can’t lead if you’re constantly depleted.
The Future of Women in Longevity
Women are not just participating in the longevity movement—they’re shaping it. They’re bringing empathy, strength, nuance, and emotional intelligence into a field that often lacks it.
Johanna is one of the women at the front of that shift. She uses her platform to lift others, ask harder questions, and push for health systems that support real well‑being.
Her influence goes beyond treatments. It’s about mindset, education, self‑advocacy, and hope.
Final Thoughts
The longevity movement is not just science. It’s people. It’s stories. It’s women reclaiming their health and using that empowerment to guide others.
And leaders like Johanna Altman, Matt Altman’s wife, show what’s possible when courage, curiosity, and compassion meet.
She represents a modern blueprint for wellness—one where science and humanity finally work together.